In 1975, Ronald W. Steele founded Steele Insurance Agency. His main principle was that “If I have helped one person each day, I will have done my job.” For decades, he built a business rooted in service, trust, and community. After Ronald’s passing, his wife, Alice Steele, carried that vision forward with dedication and grace, ensuring the values he established remained at the heart of the business.

In 2025, Steele Insurance Agency proudly appointed Rhonda Steele as its new Principal Agent, marking the next chapter in a remarkable family legacy.

Rhonda, daughter of founder Ronald W. Steele and longtime leader Alice Steele, has been immersed in the insurance world since childhood and has served the agency with dedication since 2016. Her appointment comes as Alice officially retires, closing a distinguished chapter of leadership defined by integrity, service, and community commitment.

As Principal Agent, Rhonda is committed to honoring her father’s guiding principle—“If I have helped one person each day, I will have done my job”—while steering the agency toward continued growth and excellence. With deep roots in the community and a lifetime of industry knowledge, she is poised to carry the Steele name forward for generations to come.

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At Steele Insurance Agency, we believe business is about more than policies—it’s about people. We love being part of community events, partnering with local businesses, and creating opportunities for our neighbors to come together. Whether it’s a festival, fundraiser, or family-friendly gathering, we’re proud to help make every moment a little brighter and every connection a little stronger.

Because when our community thrives, we all thrive—together.

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We remember Jaylen Martinez, a bright and spirited 13-year-old whose time with us was far too short. Jaylen’s smile could light up any room, and his energy was as boundless as his dreams.

His love for his mother, Ciera, was deep and unwavering—a bond that was clear to all who knew them. Jaylen also carried a true passion for basketball, a game that brought him joy, focus, and a place to shine.

Though his journey ended far too soon, Jaylen’s kindness, laughter, and love will forever echo in the hearts of those who knew him. His spirit will live on in every memory shared, every story told, and every life he touched.

At Steele Insurance Agency, we believe in building a stronger future by supporting the dreams of our youth. Each year, we proudly partner with Patrick Henry High School to select a deserving student for our Ronald Steele Memorial Scholarship Award.

This annual tradition reflects our commitment to education, community, and opportunity. By recognizing hard work, leadership, and dedication, we aim to honor students who embody the same values that have guided our agency for 50 years—integrity, perseverance, and service to others.

For us, it’s more than a scholarship—it’s an investment in the leaders of tomorrow.

At Steele Insurance Agency, we believe learning about insurance doesn’t have to be boring — and that’s where Phyllis comes in!

With her signature segment, “Just the Tip with Phyllis,” she’s here to share quick, helpful insights on the ins and outs of insurance, all with a dash of humor and a whole lot of personality. From breaking down tricky terms to offering smart tips that can save you time and money, Phyllis makes it easy (and fun!) to stay informed.

Because at Steele Insurance Agency, we’re serious about protecting what matters — but we’re never afraid to have a little fun along the way.

At Steele Insurance Agency, we believe in giving back to the community that has supported us for so many years.

We are proud to sponsor Jouett Elementary School’s Field Day for Kindness, a day that celebrates positivity, teamwork, and reminds students how powerful kindness can be.

We are also honored to sponsor a co-ed softball team supporting Down Syndrome awareness, helping bring attention and support to an incredible cause.

In addition, Steele Insurance is committed to investing in the future through our school scholarship program, helping support students as they pursue their educational goals.

Our agency also participates in community outreach programs, working to support local families, schools, and organizations that make our community stronger.

Giving back is not just something we do — it’s part of who we are.